Ecomobility: an opportunity for businesses
Meeting an employee expectation and contributing to CSR policy
More than 8 out of 10 employees think that ecomobility is an important or very important subject, and two thirds believe that their company is not doing enough. Alongside the public authorities, the private sector is expected to do most to promote sustainable mobility.
At a time when the digital revolution is changing the way we work and millennials are redefining the relationship with work, ecomobility has a big part to play in the HR and CSR (Corporate Social Responsibility) policies of organisations.
The new generation is challenging businesses by making new demands for a pleasant working environment, a good work/life balance, meaningful work and a commitment to companies that are ambitious in terms of CSR. This is not just a trend; it is a profound change, widely recognised by ‘future of work’ experts who analyse the dynamics that shape the world of work.
> Sustainable mobility chimes with these new expectations.
It contributes to the environmental efforts of businesses and individuals, and has a positive impact on well-being at work, productivity and employee health. Aside from the legal obligation, it represents an opportunity for businesses to demonstrate that they are addressing CSR issues and the needs of their employees. Its potential for HR teams seeking to increase their pulling power and retain talent is therefore clearly understood.
Ecomobility measures: how are they accounted for in budgets?
What about the financial aspect? While implementing the Mobility Orientation Law represents an investment, it is accompanied by short-term financial incentives and opens up prospects for savings in the medium term.
Although it passed relatively unnoticed during lockdown, a ‘sustainable mobility allowance’ came into force in May 2020. This allowance for employees’ commuting costs, previously reserved for bicycles only, has been extended to new means of transport. Electric bikes, rental or self-service vehicles (scooters, motor scooters, bicycles, etc.), ride-sharing and electric, hybrid rechargeable and carsharing vehicles are now included. Each company sets in its company agreement the conditions and amount of this allowance. It is eligible for a social security and tax exemption of 400 euros per employee per year.
In the medium term, the investments made by companies in equipment will generate opportunities for savings. Greening vehicle fleets, for example, is a valuable lever for reducing expenditure by replacing fuel-hungry vehicles and promoting eco-driving, which can generate savings of up to 15%. These measures can reduce vehicle operating costs.
> Where to start?
Carrying out a mobility appraisal of your employees is a good place to start. You could also draw up an inventory of existing ecomobility initiatives within your organisation as well as those that could easily be implemented. Many companies work with public or private sector partners to develop their sustainable mobility policy and initiate concrete measures.
At Ocean/Orange Business Services, for example, we support companies in improving their fleet management and introducing an eco-driving initiative.