Eco-driving is the word on every fleet manager’s lips. This is due to new safety and environmental requirements and pressures around costs. Within companies, eco-driving can have a positive impact on all three of these factors.
And it works! Companies that go down this road are seeing convincing results. To benefit, you still need to know what lies behind this appealing concept and learn the keys to supporting your drivers to take the right action.
Eco-driving refers to the adoption of techniques and attitudes so as to optimise behaviour at the wheel. In a business, it consists of practices used with company vehicles to improve driver safety, keep costs as low as possible and reduce the environmental impact of driving.
Eco-driving for a company is often associated with, and sometimes confused with, similar terms:
Eco-driving consists of applying best practices – and there are many of them – to achieve the desired objectives. In particular, this means prioritising:
Corporate Social Responsibility aims to incorporate sustainable development challenges into a company’s strategy. Like eco-driving, fleet managers are becoming increasingly interested in this subject, which is establishing itself in an ever-larger number of companies. Fleet managers can provide impetus for CSR or make a significant contribution to it by working on all three of its aspects:
Like CSR, the enthusiasm for eco-driving within businesses is due to the fact that it is closely linked to the issues that concern employers and fleet managers when it comes to mobility: road safety, keeping down costs and the green transition.
Road accidents are the leading cause of death at work. To reduce the number of accidents and protect drivers, French companies are increasingly focusing on road safety by deploying ambitious prevention actions. Eco-driving has demonstrated how useful it is as part of this:
Pressure to reduce the total cost of ownership of fleets is increasing. The constantly changing economic and regulatory context has also played a part in this. Eco-driving is a strategic tool for making savings on different components of TCO:
This is a hot topic for mobility. The latest regulatory changes, formalised in the French Mobility Orientation Law and the Climate and Resilience Law are encouraging fleet managers to accelerate the ‘greening’ of their fleets and to reduce CO2 emissions from vehicles. Environmental issues are also becoming increasingly important to employees and company decision-makers. Eco-driving supports this transition to carbon-free mobility:
David Chaptal, Head of GTIE Telecoms at Vinci, notes “a 15 to 20% reduction in fuel consumption, explained by the use of cleaner vehicles but also by the widespread adoption of eco-driving.
Fleet managers can get things off on the right foot by managing the adoption of eco-driving. Here are some ideas for getting organised with onboard telematics, a technology that collects vehicle data and feeds it into your fleet management solution.
Retrieving usage information about your vehicles (light utility vehicles, machinery, etc.) enables you to spot potentially risky use and to identify areas for improvement for smoother driving. Using an eco-driving device such as the telematics module integrated into our Ocean solution means that various useful items of data can be fed back:
Analysing these consolidated data highlights risk factors for each driver and helps you to identify where to take action to develop eco-driving.
Proper preparation and regular maintenance of your vehicles is an essential component of eco-driving. Managing the maintenance of your vehicle fleet can improve the safety of your drivers and cut maintenance and repair costs. This is the third largest item of expenditure in a fleet management budget and one of the most opaque costs in TCO[1].
Whether it is performed by your company or outsourced, vehicle maintenance can be anticipated and planned with the service providers involved. Establishing a maintenance and servicing schedule enables you to be proactive about prevention, and identify and repair problems before they get worse.
Providing your employees with well-maintained vehicles is the first step towards raising their awareness of looking after the vehicles themselves.
The Car Policy is an effective tool for giving drivers key information and documents concerning their company vehicles.
It is used as a reference point for everything related to the vehicles’ operation: driver obligations, usage and maintenance rules, procedures in the event of damage or accidents. It acts as a documentation centre that is directly accessible by drivers on their mobile devices, and the perfect communications channel for informing them of eco-driving best practices.
For example, the Car Policy included in the Ocean solution has various different modules (Documentation, Vehicle Record, Contacts, FAQ) so that employees on the road or drivers of machinery can access the code of conduct and the company’s environmental policy.
As explained above, offering employees courses or training in eco-driving has proved to be highly effective. Eco-driving does not come naturally, and the only way to learn how to do it is to devote specific time to it.
Training is generally based on theory (challenges of eco-driving, solutions and best practices) and practical application in a driving situation.
To build on this learning, it is important to keep training.
Connected eco-driving devices can enhance the benefits of training. The partnership established between ECF and Ocean enables the monitoring of initial training directly on the ground.
In practice:
The information provided by your connected equipment can also support discussions on the driving performance of your employees during appraisals and enable eco-driving to be included in their professional targets.
Initiatives that raise awareness within a company can also motivate employees on eco-driving, for example:
Eco-driving challenges can also be a logical follow-up to training. Inter-company competitions, such as the C-CUBE challenge for the Climate, aim to foster a collective dynamic among drivers of company vehicles. Telematics can be used to support these competitions.
[1] https://www.flotauto.com/tco-entretien-reparation-20210201.html
Five points to remember to encourage eco-driving in your company: